2. Virtual Try-On: AR technology that allows customers to see how products will look on them before making a purchase.
3. Seamless Checkout Process: One-click purchasing, saved payment information, and multiple payment options for a quick and easy checkout experience.
4. Interactive Product Images and Videos: High-quality images and videos that allow shoppers to zoom in, rotate, and see products from different angles.
5. Chatbots and Virtual Assistants: AI-powered chatbots that can answer customer queries, provide product recommendations, and offer assistance throughout the shopping journey.
Worst Website Features for Online Shoppers in 2025:
1. Slow Loading Times: Websites that take too long to load can frustrate shoppers and lead to high bounce rates.
2. Complicated Navigation: Confusing menus, cluttered layouts, and unclear categories can make it difficult for shoppers to find what they are looking for.
3. Lack of Customer Reviews: Shoppers rely on reviews and ratings from other customers to make informed purchasing decisions, so websites without this feature may appear less trustworthy.
4. Limited Payment Options: Online shoppers expect a variety of payment options, including credit/debit cards, digital wallets, and buy now, pay later services.
5. Poor Mobile Experience: With more shoppers using mobile devices to make purchases, websites that are not optimized for mobile can result in a frustrating experience for users.
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