InMarket stated that ChannelMix’s technology is “up to code” and in compliance with industry standards. The company plans to integrate ChannelMix’s capabilities into its own platform to enhance its measurement and analytics offerings for clients.
The acquisition of ChannelMix is part of InMarket’s strategic expansion efforts to strengthen its position in the marketing technology space. The company aims to provide its clients with a comprehensive suite of tools and solutions to optimize their digital marketing campaigns and drive business results.
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