How Much Does Branding Cost: A 2025 Guide – DesignRush

On the lower end of the spectrum, small businesses and startups can expect to pay anywhere from $500 to $5,000 for basic branding services, such as logo design, business card design, and brand guidelines. These projects are typically handled by freelance designers or small design agencies.

Mid-range branding projects, which may include more extensive brand development, marketing collateral design, and website design, can cost anywhere from $5,000 to $20,000. These projects are typically handled by mid-sized design agencies or branding firms.

At the higher end of the spectrum, larger companies and corporations may spend upwards of $20,000 to $100,000 or more on comprehensive branding projects that include strategy development, brand positioning, brand messaging, and brand implementation across multiple channels. These projects are typically handled by top-tier branding agencies or design firms with extensive experience working with major brands.

Ultimately, the cost of branding will depend on the specific needs and goals of the client, as well as the expertise and reputation of the agency or designer. It’s important for businesses to carefully consider their budget and priorities when investing in branding services, as a strong brand can have a significant impact on their success and growth in the long run.